One tester says the signup flow is “fine.” Another calls it “broken.” A third doesn’t leave feedback at all.

Their comments offer clues, but not the full picture.

What if you could see what happened, not just read about it? What if you could pair structured feedback with real-world behavior?

That’s where video comes in.

Video adds a powerful layer of context, helping you turn vague comments into clear understanding and uncover issues your testers may not think to report. By watching real users interact with your product, you get immediate insight into what’s working, what’s not, and, most importantly, why.

That’s why product and UX teams are increasingly turning to video to understand how users actually experience their software.

Now, the Centercode Platform includes Replays — built-in video capture, designed specifically for beta testing. It delivers deeper insights without adding friction to your test process. Here's what makes this tool unique, and why it’s already a must-have for modern beta programs.

Why Traditional Feedback Falls Short

Written feedback often leaves out important details. Testers might skip steps, forget what happened, or struggle to explain complex issues. Screenshots can help, but they don’t show how a problem occurred or what the tester was trying to do.

That creates a gap, especially when 93% of communication is non-verbal. Without tone, body language, or visual context, it’s easy to misinterpret feedback or miss the point entirely.

Today’s products have dynamic user flows and deeply connected features. That makes context critical. If a tester says, “the app froze,” what triggered it? Was it tied to a specific click? Did they try again? Was it device-related?

The Shift Toward Video in User Testing

Video has been a staple in user experience research for years. Tools like Lookback and Zoom are often used to capture live sessions. But beta testing is different. It’s remote, often unmoderated, and spread across days or even weeks. Traditional UX video tools aren’t built to support the structure or scale of beta programs.

That’s why product teams are rethinking how they can collect video feedback for beta testing. They’re looking for tools that fit into their existing workflows, not ones that add extra steps. The ideal video feedback tool is easy for testers to use, integrates with existing feedback systems, and supports remote, asynchronous testing without adding complexity for admins.

How to Capture Video Feedback Without Slowing Down Your Test

Centercode’s built-in video feedback tool, Replays, makes it simple for testers to share what they’re seeing or experiencing. They can record their screen or use their camera to talk through their experience. There’s no need to install extra software or create separate accounts. Everything works within the Centercode Platform, right where testing happens.

“The User Interface for screen recordings is amazing! I liked the clear options to select which screen you wanted to record, the countdown at the start of the recording, and the transcription was spot on!” – Stockton V.
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Each video is tied to the activity it was captured during. This gives your team visual context into how testers are completing key tasks, where they might be running into issues, and how that behavior connects to your existing feedback.

You can review recordings directly in your dashboards, tag key moments, and share clips with stakeholders or developers. This process quickly transforms tester behavior analysis into clear, actionable insight. Best of all, it fits seamlessly into your beta testing toolset without slowing down your team or your testers.

Why Video Is Essential for Understanding Real User Experiences

Testers often don’t realize they’re struggling. They pause, backtrack, or repeat the same action. These moments may never show up in written feedback, but they’re important. When repeated across testers, they reveal real user friction that needs to be addressed before launch.

Video feedback captures these subtle behaviors and adds critical context. It shows you:

• Where users hesitate, get stuck, or abandon tasks
• Repeated actions that suggest confusion
• Emotional cues like frustration or delight
• Patterns testers don’t think to report

These insights bring clarity to vague or conflicting comments. They help your team connect user behavior with product performance and validate written feedback through real-world interaction.

Why It’s Built Into the Centercode Platform

The Replays video feedback tool is more than a screen recorder. It’s a built-in video feedback tool that extends a core strength of the Centercode Platform: connecting real user behavior with structured beta testing data in one place.

Each screen recording or tester video is securely linked to the user and the activity it was captured during. Your team can review feedback in context, without switching tools or managing files manually. Whether it’s a recording of a bug or a walkthrough explaining a blocker, every clip stays organized and easy to access within your test.

Replays also supports video submissions from admins. You can use it to share instructions, introduce a new build, or walk testers through a complex flow using the same lightweight video tools available to participants.

“I have no prior experience with this kind of video review with annotations, and this has been curated for people like me! I think it will be very accessible to the average person.” – Cat A.
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By integrating user testing videos directly into the feedback loop, Centercode gives product and UX teams a clear view of how users interact with their product. It reduces friction and helps teams gain meaningful insights from every session.

Get Closer to Your Users, Wherever They Are

With distributed teams and global audiences, sitting next to your testers isn’t always an option. Video feedback brings their experiences into focus and gives your team a clear view of what users are actually doing.

This added visibility helps you get more value from each tester, improves communication across teams, and reduces the risk of last-minute surprises during launch.

Ready to watch your testers in action? Request a demo of Centercode 10x with Replays and see firsthand how video feedback transforms your beta program.