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Delta is the next generation of beta testing, leveraging Centercode technology to automate time consuming tasks while increasing user engagement and test results.
What is delta testing and how are tech leaders using it to deliver customer insights throughout agile development? This guide has all the answers.
As your organization and its competitors come out with new products left and right, your company relies heavily on your Quality team’s testing efforts to deliver thorough insights that can ensure its new products are built right and operate as expected. But while your QA team is full of experts and your tools are reliable, […]
It’s no secret that product success depends on your ability to prioritize your project goals and implement customer feedback into the final version of your product – which is exactly why the results of your Customer Validation efforts are so critical to improving user experience. But recognizing the value of customer feedback and having reliable […]
Customer Validation relies on customer feedback to give you a better understanding of your target market and their experiences with your products. But not all feedback is created equal. Irrelevant, confusing, or incomplete feedback funnels valuable resources away from the feedback that can actually help you make meaningful product improvements and deliver value to the […]
It used to be that if a product manager wanted to move up in their career they only had two options: director or VP. Now, a diverse range of new product-related roles are popping up at B2B companies, allowing product managers a wide variety of opportunities to grow. But if you’re in a product manager […]
Last week our Director of Marketing, Emily Hossellman, joined the folks at Product Collective for a live Q&A webinar on validating Alpha and Beta products. Over 280 people registered for the webinar and we received a ton of great questions about Customer Validation, so we thought we’d take a minute to share some of them […]
Did you miss this webinar? Not to worry — you can still download a recording of the webinar to watch later or share with your colleagues! Get your questions ready! Our very own Director of Marketing, Emily Hossellman, has been asked to be a guest speaker on Product Collective’s Product Lunch webinar July 19th at […]
Beta is often the earliest opportunity potential customers have to use your product, and it’s a great opportunity to collect their ideas beyond the usability aspects of your product. While bug reports and surveys are essential to every beta test, feature requests can play a vital role as well. Unfortunately, many product teams are hesitant […]
The Centercode team will be heading to San Francisco June 8th and 9th as a proud sponsor of Enterprise UX where we’ll be showcasing our customer validation management solutions. The event brings together designers, engineers, developers, and product managers to discuss innovations in enterprise software user experience. This year’s event will focus on four themes: […]
You put a lot of time and effort into collecting actionable feedback during your beta test. This feedback not only has the power to improve the quality of your product, but can positively impact the entire customer experience — ultimately helping you release a better, more successful product. But that will only happen if your […]
We talk with product development teams every day about beta testing. While most are on board with the necessity for beta testing, many companies have excuses ready for why they haven’t beta tested their products in the past. You’ve probably run into this reasoning in your career as well, and since one of our goals […]
Centercode is heading to Las Vegas, Nevada for the biggest tech event of the year: CES 2017! Hosted by the Consumer Technology Association, CES 2017 will be held from January 5-8. Celebrating its 50th anniversary, the show is again set to be abuzz with tech companies of every size and shape showcasing their latest products […]
Testing your product before launch and collecting pre-release user feedback is a crucial part of the product development lifecycle. However, one question we’ve seen come up in the industry in recent years as automated testing becomes much more powerful is if human testers are needed for this type of testing anymore. If you’re trying to […]
One of the best methods for collecting feedback as part of your customer validation process is using surveys. Surveys can very quickly deliver a snapshot of what people are feeling or thinking about your product or certain features, but a badly written survey can leave you with more questions than answers. Writing a survey is […]
Research shows that 61% of customers read online reviews before making purchase decisions, and having a slightly higher star rating can mean dramatically higher sales for products. So it’s no surprise that companies have started paying a lot of attention to their online product reviews. This week Amazon announced a major change to their review […]
As the leader in beta test management and solutions, we conducted a survey of professionals from over 260 technology companies to dive deeper into how the industry collects and uses customer feedback before product release. With the results in and analyzed by Centercode’s research team, we’re releasing the Beta Testing Industry Survey Report 2016.
