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Customer Feedback

4 Types of Feedback You’re Not Collecting (But Should Be!)

Test Management

When most people think of “beta test feedback,” they think of bug reports and feature requests. And they’re not wrong — issues and ideas are a key component to a successful pre-release customer test. But they aren’t the only way that test managers should be collecting feedback during beta. With a targeted group of candidates […]

How Customer Insights Are Shaping Tech for 2021

Product Development

We’ve often described modern technology as highly sophisticated, highly connected, and continuously iterative. The rapid-fire changes of 2020 didn’t change that — in fact, it brought those qualities into sharper relief. It highlighted both the reliability of technology and its shortcomings. 2021 will be shaped by companies that have the best understanding of these nuances […]

Engagement Workshop: Identifying Tester Incompatibility

Test Management

Low tester participation is a source of frustration for many Customer Validation professionals. You’ve invested hours into crafting creative test topics, and you’re following best practices for a comprehensive and approachable communication strategy. But somehow, only a fraction of your testers are submitting feedback. Where did it go wrong? What could you do differently? Sometimes, […]

5 Tips for Cleaner, More Relevant Survey Data

Test Strategy

Survey data is a crucial tool for understanding your target market’s attitudes. In a Customer Validation (CV) project, it gives much-needed context to the issues, ideas, and praise submitted by your testers. It also helps you make decisions with lots of measurable information about your customers’ feelings of their experiences. That’s why so many people […]

How to Avoid Psychological Biases in Your Research

Product Development

In a perfect world, all the data you collect from your surveys would be 100% unbiased. But I don’t have to tell you that’s not the world we live in. In reality, bias is common in research. These psychological biases — the tendency to make decisions or take action in an illogical way — are […]

Product Questions to Ask Customers Across the Product Life Cycle

Product Development

In product development, timing is everything. The type of customer-driven product questions you ask, when you ask them, and the kind of customer feedback you use to answer them all influence the insights you pull in and how they’ll ultimately serve you. The objectives of each individual phase of the product life cycle require specific […]

4 Feedback Disciplines All Product Managers Should Know

Product Development

Back in the day, there were fewer formalized types of customer feedback. Product managers would wait weeks or even months for feedback to trickle in once the product was on the market. But in today’s complex, heavily software-focused landscape, it’s unrealistic to wait so long. Products need to interact seamlessly with other devices — even […]

Thinking Like a Researcher: First Steps for Product Managers

Product Development

Being a product manager means getting asked a lot of questions. Being a great product manager? That means asking a lot of questions in return. The desire to know more about your product, your business, and your customers is a unifying trait within the product management field. But surviving in today’s fast-paced tech landscape demands […]

Are you getting these 3 critical things from your customer feedback?

Product Development

When it comes to soliciting pre-release customer feedback, most teams focus on one thing: bugs. Understandably so – a buggy product in a competitive marketplace is kryptonite to a successful launch. But while the focus on bugs isn’t misplaced, you should know that your users – whether you’re soliciting customer feedback through surveys, crowdsourced testing, […]

3 Myths About Bringing Customers into Agile Development

Product Development

Technology isn’t the only thing that’s evolving. Customer expectations for product functionality – and how quickly issues are resolved when they don’t meet expectations – have increased considerably in the past 20 years. To keep products evolving at the speed of their customers’ lives, software teams have adopted agile development practices. The rapid iteration made […]

6 Steps to Recruiting Participants for User Research

Test Planning

What’s the secret to obtaining high-quality user feedback? Whether you’re gathering input for a usability test, a focus group, Customer Validation, or another form of user research, finding and recruiting quality participants makes a world of difference to the quality of your feedback. Keep reading to learn how to turn people from your target market […]

The Beginner's Guide to Closing the Customer Feedback Loop

Product Development

Learn how to close the customer feedback loop effectively, enhance relationships, and drive positive changes in your business.

How to Test a Folding Smartphone (and Other Emerging Tech)

Test Strategy

Seeing the risks and rewards of emerging technology unfold is part of what makes the tech industry so exciting to follow. And since CES 2019, one of the biggest nail biters is the race to get the folding smartphone into the hands of consumers. Samsung delaying the April 26th launch of the Galaxy Fold indefinitely […]

Improving Modern Software Development with Customer Feedback

Industry News

Last month, Coding Sans shared the insights of almost 700 tech survey respondents in their 2019 State of Software Development report. The wonderful nuggets of information in the report shed light on the challenges involved with modern software development. Namely, delivering working software with limited resources and a full backlog. Sifting through the responses, we […]

How to Collect Useful Feedback

Test Strategy

Three out of four companies that deliver best-in-class customer experiences rely on customer feedback. If that isn’t a high enough commendation for the power of feedback, compare the high percentage of customer involvement in top performing companies to the low percentage in companies who routinely miss their mark, where only one in four use feedback. […]

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