Motivate testers with the right messages at the right time to boost participation and feedback—download the new playbook with templates now!
TAG

Challenges

Join Our Webinar to Increase the ROI of Your Beta Tests

Events

Update: Did you miss this event? You can watch the full webinar and download the slides on Pragmatic Marketing’s website. Enjoy! The wonderful folks at Pragmatic Marketing have asked us to be part of their Pragmatic Live webinar series. So, on Wednesday March 19th at 11 am PST / 2 pm EST we’ll be hosting […]

Our Most Popular Beta Management Resources of 2013

Content Release

We add a lot of new resources to our library and our blog throughout the year. Over time, some rise to the top, so we’ve put together the winners from 2013. If you’re new to our site (or just looking for the best advice we’ve shared so far) these popular pieces would be a great […]

10 Mistakes That Will Derail Your Beta Test

Test Management

Whether you’re managing your first beta or your fiftieth, some mistakes can completely hamstring a beta test. Here are the biggest mistakes to watch out for as you prepare for your next test.

Top 5 Challenges Beta Managers Face

Test Management

Running a beta test can be a great opportunity to interact with real customers as they use your product for the first time, but it can also be a difficult and even painful experience. Every day we talk with tech companies about the frustrations of running beta tests. After a while, we noticed a pattern in what beta managers were telling us. So we gathered up the top five challenges of beta testing, along with some tips you can use to combat them.

New eBook for Product Managers

Content Release

Beta testing is often dumped on the plate of an already busy product manager during the hectic weeks before a product launch. To make matters worse, companies rarely have the tools and processes in place to run an effective beta test. As a result, beta ends up feeling more like a necessary evil that needs to get checked off of the list, rather than a valuable contribution to product development.

The best brands in the world partner with Centercode to perfect their products