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Beta ROI

Top Beta Testing Insights from This Year's Guest Authors

Guest Posts

Beta testing insights from top guest authors, covering empathy, feedback loops, user engagement, and success strategies.

Why Beta Results Need Another Look After Launch

Guest Posts

Guest author Alissa Hart shares the reasons why you need to compare your beta results with post-launch product data.

A New Way to Inspire and Celebrate Testing

Centercode News

Chatting with Brad Day about Centercode's new Test Infographic, we dive into its inspiration, beta feedback, and evolution.

The Magic of Beta Test Automation

Test Management

Unlock the magic of beta testing automation and optimize your process as a product manager. Beta test automation can help you streamline your workflows and free up more time for product strategy and innovation.

4 Ways Beta Testing Can Boost User Satisfaction

Product Development

If you want to retain more customers and keep them away from choosing your competitors, it’s essential to keep customer satisfaction high.

Caavo Exceeds 250% Beta Test ROI with Centercode

Case Study

In the home environment, communication is king. But it isn’t limited to people; it’s also mandatory for connected devices. The ability of newly adopted tech to “talk” to the existing devices in a given environment is a baseline expectation. Ease of integration makes the difference between a household staple and a re-boxed product on its […]

The Beginner’s Guide to Identifying Beta Program Metrics

Product Development

What are beta program metrics exactly? Which ones are important? Why do I need them? These are the types of questions that suddenly pop into the minds of product and program managers when an executive team comes looking for Key Performance Indicators (KPIs). I recently had an opportunity to work with Alex Larsen, the manager […]

Making Your Customer Testing Program More Valuable in 2019

Product Development

On an intuitive level, company leaders understand the necessity of Customer Validation. But actually proving the worth of a customer testing program can be a challenge. The 2019 Customer Validation Industry Report showed that despite the high emphasis companies place on customer insights, many professionals are still struggling to get the resources they need. Leadership […]

9 Benefits of Dogfooding Your Pre-Release Product

Test Strategy

With so many company initiatives competing for often limited resources, understanding the return-on-investment of dogfooding is essential to proving its organizational value. Luckily, the benefits of dogfooding programs are immense. By identifying key metrics, you can make informed tweaks that improve program performance throughout your company. Last week’s blog post explored the basic concepts of […]

How Beta Testing Benefits Different Departments

Test Management

Everyone knows that a great beta test will catch bugs and product issues prior to launch. But did you know that beta testing impacts more than just the development of the product? By leveraging customer feedback and data with different departments in your organization, you can easily solidify the value of your product, refocus your […]

What Makes Calculating the ROI of Beta Testing So Difficult?

Test Management

For anyone that’s had to stand in front of their executives and justify their budget or make the argument for additional resources, you know that calculating the return on investment (ROI) of a business process is both incredibly hard and incredibly valuable. If you can show the impact your team is having on the company, […]

Webinar on the ROI of Beta Testing

Events

Did you miss this webinar? Not to worry — you can still download a recording of the webinar to watch later or share with your colleagues! There’s no doubt that well-run beta tests play a significant role in the development of any new product. It can have an enormous impact on the success of your […]

4 Points To Make To Your Boss About Beta Testing

Test Planning

You’re a product manager and the release of the product you’ve been working on is right around the corner. Before the big day, you want to run a beta test to make sure the product works perfectly. The problem is, your CEO isn’t familiar with beta testing and has some concerns. Maybe he’s afraid of […]

Visualizing the Impact of Beta Testing

Test Planning

In a recent webinar Centercode’s CEO, Luke Freiler, discussed how companies can increase the return on investment (ROI) of their beta programs. (If you missed it, you can watch the entire presentation and download the slides here.) One of the most interesting parts of the presentation was a big picture look at how beta testing […]

Join Our Webinar to Increase the ROI of Your Beta Tests

Events

Update: Did you miss this event? You can watch the full webinar and download the slides on Pragmatic Marketing’s website. Enjoy! The wonderful folks at Pragmatic Marketing have asked us to be part of their Pragmatic Live webinar series. So, on Wednesday March 19th at 11 am PST / 2 pm EST we’ll be hosting […]

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