Prioritization

What is prioritization for product management?

Prioritization is a process of taking a group of items and imposing a rank, sort, or order based on importance. Prioritizing is needed most often when it comes to the product backlog and reviewing user feedback, since there are many issues and ideas to address and a limited amount of time to work through them.

Why is prioritization important in reviewing user feedback?

As a product manager, you might have hundreds or thousands of feedback items from your users. Prioritization tells you what's important and what requires immediate attention.

Prioritizing user feedback has many benefits for product managers, including:

• Clearly identifying high-impact feedback
• Spending less time with noise or irrelevant feedback
• Improving the product experience more efficiently
  

How to prioritize your user feedback?

Here's a short list of things you can do to make feedback prioritization easier. For a more comprehensive look, learn how to implement feedback scoring in this article.

Categorize: One of the best ways to help prioritize is by grouping feedback into categories, like which features that feedback relates to.

Value: Giving a weight or value to each of your features isolates important feedback that relates to the features you are most interested in.

Popularity: Tester collaboration is key to bubbling up feedback that many users are encountering.