What is a diary study?
A diary study is a research method for collecting qualitative data about your users' experiences with products or environments over a period of time. Often called a longitudinal study or field study, teams leverage this data to understand customers or the target market's behavior over time.
Why are diary studies important?
Have you ever done an interview or a usability test? Often these are great ways to collect qualitative insights from the users, but they are simply more transactional. They happen at a given point and time and often aren't recurring. Diary studies allow product and design teams to collect insights over time so they can really understand how their products are being used in everyday life.
Diary studies help you:
- Learn how users interact with your products
- Understand what users like and dislike
- Discover improvements for your product
- Identify use cases, corner cases, and edge cases
Who does diary studies?
Typically product managers, user researchers, or UX designers are responsible for managing diary studies. Your customers or target market users are the ones providing the journals, completing the surveys, and providing other feedback like issues, ideas, and praise.
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