What is Delta Testing?
Delta is beta testing built on technology.
While beta is a nebulous process from the era of Waterfall development, Delta aligns with Agile and addresses modern challenges, such as diverse audiences, deeply connected products, and rapid iterative releases.
Unlike beta, Delta is scalable to cover the entire product life cycle, including many user testing scenarios: user acceptance testing, alpha testing, dogfooding, proof of concept testing, and much more.
Above all, Delta automates the tedium of user testing, producing more, higher quality results in a fraction of the time invested.
Delta Automates User Testing
Delta testing uses intelligent technology to quickly produce outstanding results with minimal time investment. Imagine: up-to-the-minute customer insights ahead of each release, regardless of how fast you're moving.
Test Planning
Planning your test or phase is as simple as sketching out what you want tested in the spreadsheet of your choice — the simpler, the better. When you're ready, just import.
Tester Recruiting
Filter for the testers you want and go — it's that easy. You can qualify targeted testers by geography, interests, experience, technology, and much more. With Centercode, surveys are as simple or powerful as you need them to be.
Activity Engagement
Dynamic surveys are generated automatically for each feature or experience being tested. Surveys assess satisfaction and drive rich, actionable feedback at the same time.
Engagement Automation
Meet Ted, an intelligent bot who continuously engages each tester based on their individual performance and behavior. As the project continues, Ted uses machine learning to adjust his strategy and tactics intuitively to reflect the areas of your product that need the most attention.
Feedback Prioritization
Feedback is automatically ranked by Impact Score, using a wide variety of signals like sentiment, frequency, severity, feature priority, tester enthusiasm, and more.
Daily Scrum Updates
Keep your team in the loop on blockers, goal progress, and what's coming next with daily, scrum-style automated email that effortlessly summarizes the state of your project.
Delta Use Cases
Delta testing offers a wide variety of results based on the product state and the audience testing it. One system, many uses.
Traditional Testing Just Doesn't Cut It Anymore
Technology has evolved exponentially, from the way products are developed to how they're consumed — and yesterday's testing methods just can't keep up.
1. Products are becoming more...
Complex
Remember when thermostats just controlled the temperature? Products of all types are growing more complex as they seek to solve increasingly hard problems.
Connected
In order to succeed in the eyes of your customers, your products need to work with and rely on other products and configurations that you, unfortunately, have no control over.
Continuous
"Fire and forget" is no longer an effective product life cycle strategy. To remain competitive in the market, you'll need to continuously update your products as your audience evolves.
2. Beyond the Product
Markets are more competitive, while audiences have become more mainstream, far less patient, and expect much more for their time and money.
3. In the End
Bringing a successful product to market is more difficult than it's ever been...
That's where delta comes in.
The Cascading Benefits of Delta Testing
Delta testing has massive and far-reaching implications for companies, their teams, their products, their customers, and you.
Conquer Markets of All Sizes
Delta testing benefits any company faced with the expanding complications that modern technology brings, from hyper-growth Silicon Valley firms born into agile environments, to the global modern enterprise coping with the challenges of an aggressive Digital Transformation.
Top the Hardware & Software Charts
Whatever type of technology product you're building, delta helps you navigate the complexities of modern product delivery. Even if we're talking about a cross-platform, connected product with weekly releases to several international markets — delta testing was designed to handle it all.
Level Up Product, Quality, CX, & More
Delta delivers fresh intelligence, measurable product improvements, and employee-product interactions that benefit every pillar of your company, from Engineering and CX, to Sales and Support, to the entire C-suite.
Your Legions of Fans Await
Ultimately, it's your now-loyal customers who benefit from higher quality products that provide friendlier experiences and actually solve their biggest problems. In return, they'll reward you with higher sales, glowing reviews, and enthusiastic referrals.
Rest Easy, Friend
Regardless of your role within the organization, delta does more than help you finally sleep at night. Being at the reins of your delta program ensures you're always the smartest one in the room — with an unparalleled understanding of your product, your market, and your business.
