Scheduling Meetings With Your Beta Testers
Test Management
There’s a long-standing practice in Marketing, Product Development, and Usability Testing called “following your customer home” Intuit’s famous Follow Me Homes are a great example. The practice is also gaining traction in beta testing, so we thought now would be a good time to discuss some best practices and caveats for scheduling meetings with beta testers. Done correctly, these meetings can have a great effect on participation and open doors to insights that are hard to obtain through other methods.