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Finding Quality Beta Testers: Selecting Qualified Testers

Test Strategy

Using Beta Testing to accurately evaluate customer satisfaction starts with recruiting qualified testers. Throughout this series on Finding Quality Beta Testers, we’ve covered the basics of recruitment: developing a solid recruitment plan, defining the best testers for your project, and writing an effective recruitment message. Now comes the last but essential part – selecting the […]

Finding Quality Beta Testers: Crafting a Compelling Recruitment Message

Test Strategy

Once you have a solid outline for who you want to recruit, you need a recruitment message that can get your potential testers’ attention. The third part of our series on Finding Quality Beta Testers looks at promoting your test opportunity to your target audience, identifying the most promising outreach channels, and creating messaging that […]

Finding Quality Beta Testers: Designing Your Ideal Tester Team

Test Strategy

The relevancy of your feedback is one of the most crucial ingredients to your Beta Test. This means your tester team is the determining factor for its success or failure. For feedback to be relevant to your objectives, it has to come from true members of your target market. In Part Two of Finding Quality […]

How to Optimize Customer Testing for A/V Product Development

Product Development

The best way to ensure your A/V product development efforts hit the mark is to bring your customers into the development process as early as possible. But with a growing customer base for home entertainment devices and an increasing number of features and product areas that could benefit from customer feedback, how can you ensure […]

Three Best Practices Every Beta Manager Should Embrace

Test Planning

As part of a team that helps develop pre-release testing strategies for everything from new mobile games to smart baby monitors, I’ve seen my fair share of challenges when figuring out the best way to gain customer validation for a new product. Personally, this is one of my favorite things about working at Centercode — […]

How to Avoid Disappointing Your Customers When Launching a New Product

Test Management

If you’re building a product that makes an element of everyday life “smart”, you’re probably also helping to create a whole new market that has no set industry standards or expectations. What many people don’t realize is that this makes aligning customer expectations a major challenge since, in most instances, you’re working with customers that […]

Using Personas and Vectors in Your Recruiting Strategy

Test Planning

Recruiting targeted beta testers is one of the most difficult aspects of beta testing. If your beta testers aren’t a true reflection of your target market, then you risk ending up with irrelevant and distracting feedback that could veer your product off course. This becomes even more difficult if you have a diverse market, or […]

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