5 Ways to Increase Beta Tester Participation
Test Management
Consistent tester participation is the bane of most beta tests. Beta tests most commonly result in somewhere between 25% to 50% participation rates, meaning that only about one quarter to half of the beta testers participated to even the bare minimum expected of them, generally simply walking away with the product without providing any feedback at all. This is a huge waste of both time and money. Thankfully, there’s a number of simple things that can be done to raise these rates significantly.
