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What is delta testing and how are tech leaders using it to deliver customer insights throughout agile development? This guide has all the answers.
Let’s be honest, recruiting the right testers for your beta test isn’t the easiest thing in the world, especially if it’s your first time. Being able to know what makes a good tester and how to properly structure your recruitment strategy takes some practice. So it’s entirely possible that you’ve reached the end of your […]
Recruiting testers to a beta test is one of the biggest challenges beta managers face. After spending months getting a beta product off the ground, the last thing a beta manager wants to do is spend lots of time recruiting candidates to their test. Luckily, social media is a great tool for quickly recruiting quality […]
When you announce a beta test, you’ll likely get many more applicants than you actually need to participate. So, you’ll need to decide which candidates would be the best testers for your project, and there are many good attributes that you’ll first want to look for. These traits include things such as clear communication, enthusiasm […]
When finding and recruiting the right group of people to beta test your product, there are a number of positive character traits and behavioral tendencies that you’ll want to look for. We’ve discussed many of these traits before, both on our blog and in our Beta Tester Recruitment Kit. While it’s good to focus on […]
Getting the right people to apply for your beta test is no easy task. You have to balance enticing potential testers with maintaining confidentiality. You have to excite them without giving too much away. You need to communicate what it means to be a beta tester for you while tempting them with the rewards of […]
As part of your beta recruitment strategy, you’re going to need to develop a way to qualify your testers. This may sound like a simple task, but the truth is that it can be extremely difficult to round up the right people. Not everyone who displays interest in your test is going to be a […]
The success, or failure, of every beta test relies heavily upon its team of beta testers. The right group of testers can provide a fire-hose of quality feedback with minimal time investment. On the other hand, the wrong testers will provide virtually nothing of value — despite endless begging and pleading on your end. Even […]
Whether you’re a small company running your first beta test, or a big company with an established beta program humming along, beta tester recruitment and selection is one of the toughest challenges of beta testing. Finding the right people, getting them interested, and qualifying them for your beta test can be an incredibly time-consuming task. […]
An updated version of this blog post was published on September 18th, 2018. When it comes down to it, beta testing is all about collecting feedback on an unreleased product from customers in real environments. If you’re not collecting meaningful feedback from your testers, then your beta test isn’t really doing its job. The problem […]
No technology product operates in a vacuum these days. No matter what type of product you’re developing, your product requires some other piece of technology to function properly. Understanding your testers’ environments and how your product behaves in them is fundamental to a beta test. If you’re testing a mobile app, you need to know […]
Running a great beta test isn’t easy. The timing is terrible, resources are often limited, and it involves getting a bunch of customers to use a buggy product. All of this can test your sanity during an already intense time. We put together a couple quick tips that can help you keep your sanity while getting the most of your test.
For our third installment of the Beta Tips series we’re covering tester selection. At this point you’ve planned your beta test and you’ve recruited a large pool of people interested in testing your product. You know that your testers can make or break your beta, so how do you make sure the testers you select are top notch?
