Blog Posts Tagged Marketing

The Key Beta Objectives for Marketing Managers

Since beta testing is one of those tasks that may be handled by a number of different people within a company, it can have a number of different objectives. While every beta test will have the core goal of polishing up a product prior to launch, the other objectives will vary greatly depending on who […]

5 Tips for Incorporating Other Teams

Test Management

No man is an island. Even if you’re running a beta test on your own, chances are that other departments (such as development, quality assurance, marketing, or sales) are involved in some way. How you engage with other teams during and after your beta can be a great way to illustrate the value of beta within your organization. It can also be completely overwhelming. These tips can help you incorporate other teams to run better betas.

Scheduling Meetings With Your Beta Testers

Test Management

There’s a long-standing practice in Marketing, Product Development, and Usability Testing called “following your customer home” Intuit’s famous Follow Me Homes are a great example. The practice is also gaining traction in beta testing, so we thought now would be a good time to discuss some best practices and caveats for scheduling meetings with beta testers. Done correctly, these meetings can have a great effect on participation and open doors to insights that are hard to obtain through other methods.

Dealing with Critical Bugs at the Beta Stage

Test Management

When you encounter a critical issue in a beta test, things can get out of hand quickly. Your testers are demanding results, your developers are demanding data, and your marketing people are demanding reassurance. What you need is a reliable series of steps to help you maintain control of your beta and reduce the heat you’re feeling. So, we’ve developed something called the ICEGAP protocol for just this situation.

Sharing Beta Test Data in Your Organization

Test Closure

If you ever find your beta program encountering resistance, take a look at where it fits in the big picture. No man is an island, and the same goes for beta programs. The more disconnected your work is from others, the harder it becomes to see the good you’re doing. But there’s one sure-fire way to get more recognition for your beta tests — sharing your test data with others. There are more teams that could benefit from it than you may realize.

Using Beta Tests to Gather Marketing Data

Test Planning

Most people think beta tests serve one very specific purpose — ensuring product quality before you ship. Fixing bugs is important, but if your beta is designed with only that goal in mind, you’re missing out on opportunities to significantly improve the marketing of your product. We’re here to help, though, with four tips to generate valuable marketing data through your beta test.

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