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Delta is the next generation of beta testing, leveraging Centercode technology to automate time consuming tasks while increasing user engagement and test results.
What is delta testing and how are tech leaders using it to deliver customer insights throughout agile development? This guide has all the answers.
A few months ago, we conducted a survey of professionals from over 260 companies to gain a better understanding of the customer validation industry. While all of the respondents played some role in their company’s beta program, 50% of them said they are directly involved with managing the actual testing. To get a better understanding […]
To gain a better understanding of the Customer Validation industry, we conducted an industry survey of professionals from more than 260 technology companies. The results of the survey have helped us identify trends of where companies are succeeding and struggling with their Customer Validation programs. We specifically asked if the respondent’s company collected feedback from […]
Did you miss this webinar? Not to worry — you can still download a recording of the webinar to watch later or share with your colleagues! There’s no doubt that well-run beta tests play a significant role in the development of any new product. It can have an enormous impact on the success of your […]
Research shows that 61% of customers read online reviews before making purchase decisions, and having a slightly higher star rating can mean dramatically higher sales for products. So it’s no surprise that companies have started paying a lot of attention to their online product reviews. This week Amazon announced a major change to their review […]
As the leader in beta test management and solutions, we conducted a survey of professionals from over 260 technology companies to dive deeper into how the industry collects and uses customer feedback before product release. With the results in and analyzed by Centercode’s research team, we’re releasing the Beta Testing Industry Survey Report 2016.
Did you miss these webinars? Not to worry — you can still download a recording of the Setting the Right Goals for Your Beta Test webinar and watch the How Betas Give You a Competitive Edge webinar on Pragmatic Marketing’s website. Since it’s back to school season, we have a special treat for you — […]
In the past we’ve witnessed some confusion regarding the key differences between the Alpha Test and Beta Test phases of product development. While there are no hard and fast rules, and many companies have their own definitions and unique processes, the following information is generally true.
