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Contests and Drawings

How to Incentivize Software and Web Site Beta Testers

Test Closure

We recently released a Beta Test Incentives Kit that helps you build a comprehensive strategy for motivating and rewarding your beta testers throughout your beta test. This kit walks you through creating a naturally rewarding testing experience, as well as selecting and distributing tangible gifts to your beta testers to thank them for their time […]

How to Use Scoring to Improve Your Beta Program

Test Management

As we’ve discussed in previous posts, tracking participation during beta testing is an incredibly important part of tester management. It allows you to keep track of which of your testers are contributing to your beta (and deserve to be rewarded) and which ones are dead weight. One simple and effective way to do this is […]

Adding Drawings and Contests to Your Beta Program

Test Management

Keeping your beta testers motivated throughout your test can be a significant challenge for many beta managers. To overcome it, you need to strategically combine two pieces: creating a fun testing experience for your users and rewarding them with gifts for their hard work. While it’s a common best practice to give active testers a […]

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