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Consumer Insights

What Is Delta Testing?

Product Development

In a nutshell, delta testing is automated user testing. It's a proven, cost-effective approach to legacy user testing that allows companies to capture early product feedback from customers throughout the product life cycle.

Why It Isn’t Enough to Be Data-Driven During Customer Testing

Program Management

Data is a library of information. And like a library, the books inside are only useful to you if they’re written in a language you understand. You also don’t have time to read every book in the library when you have a finite amount of time and a job to get done. The books you […]

The Evolution of the Tech Consumer

Product Development

Technology isn’t the only thing that’s rapidly evolved in the past 25 years. The people who consume tech have also changed significantly. From the niche world of hi-tech enthusiasts from the 90s to today’s mainstream users, the people who consume technology have had as much of an effect on its evolution as it has had […]

3 Tech Insights for 2021, Straight from Consumers

Industry News

Software and tech gadgets are developing faster than we could ever have imagined even a decade ago. In many ways, this year has put a spotlight on those advancements as many industries pivot to adapt with unprecedented changes and uncertainty. More and more everyday products are being replaced by their sophisticated counterparts. And with many […]

Caavo Exceeds 250% Beta Test ROI with Centercode

Case Study

In the home environment, communication is king. But it isn’t limited to people; it’s also mandatory for connected devices. The ability of newly adopted tech to “talk” to the existing devices in a given environment is a baseline expectation. Ease of integration makes the difference between a household staple and a re-boxed product on its […]

Top Tech Traits Consumers Are Shopping for This Cyber Monday

Industry News

Thanksgiving marks the biggest shopping weekend of the year, and if the trend continues, Cyber Monday will shatter retail records again as more and more consumers shop from the comfort of home. Last year, more than 174 million Americans shopped over Thanksgiving weekend, with 7 in 10 shoppers making purchases online. And with retailers continuing […]

A Deep Dive into Video Streaming: Popularity, Features, and Adoption

Product Development

On November 12, the Walt Disney Company launched their long-awaited video streaming platform, Disney+…surprising no one. Disney is, after all, just one name on a long list of media production outlets to jump into the stream of on-demand media. CBS All Access, Apple TV, and Comcast’s Peacock (set to launch next year with 15,000 hours […]

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