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Delta is the next generation of beta testing, leveraging Centercode technology to automate time consuming tasks while increasing user engagement and test results.
What is delta testing and how are tech leaders using it to deliver customer insights throughout agile development? This guide has all the answers.
These quick user testing insights will help you identify which types of tests will deliver actionable, real-world-driven recommendations that increase product success.
Since Centercode was founded back in 2001, we've learned a lot about what goes into becoming a highly skilled and competent user testing professional. Experience is a great teacher after all! What's even better is you don't have to work in the field for 20 years to benefit from our two decades of insights.
When a mobile app is sluggish, unresponsive, or difficult to use, one of two things is likely to happen. One, it gets buried on a screen full of other apps and forgotten about. Or two, long press and uninstall. If your company is like most organizations, there’s a team running a mobile beta test to […]
Centercode has been running beta tests for over 18 years. That’s why we can say this on good authority: beta testing isn’t easy. For one, there is no “one size fits all” formula that works for every product, every company, or every customer. Like a suit, your beta testing strategy needs to be tailored to […]
On an intuitive level, company leaders understand the necessity of Customer Validation. But actually proving the worth of a customer testing program can be a challenge. The 2019 Customer Validation Industry Report showed that despite the high emphasis companies place on customer insights, many professionals are still struggling to get the resources they need. Leadership […]
Last week in the Dogfooding Best Practices Series, we looked at the advantages eating your own dog food can bring to both your product and your company. From improving product quality to promoting product awareness, a well-oiled dogfooding program sends far-reaching benefits throughout your organization. But, of course, it isn’t easy. Building and maintaining a […]
If you are reading this, it probably won’t surprise you that 47% of product managers have to run Beta Tests as part of their job. In last week’s webinar with Pragmatic Marketing, Centercode CEO Luke Freiler shared Beta Testing tips for product managers so they can, even with limited time and resources, leverage turnkey Customer […]
Once you’ve planned and kicked off your hardware test, you need to focus on managing your test day-to-day. Hardware tests usually have small tester teams, so you need best practices in place to help you maximize the contribution of each of your testers. Your testers’ initial excitement will begin to die down after kickoff and […]
Many software companies are switching from traditional development methods to agile development. Agile development is an iterative methodology, focused on incremental software development rather than longer, more regimented development lifecycles. Agile development is rapid and flexible, and therefore requires a beta testing approach that is rapid and flexible as well. To align with the tenets […]
Running a beta test can be a great opportunity to interact with real customers as they use your product for the first time, but it can also be a difficult and even painful experience. Every day we talk with tech companies about the frustrations of running beta tests. After a while, we noticed a pattern in what beta managers were telling us. So we gathered up the top five challenges of beta testing, along with some tips you can use to combat them.
Being able to communicate with your testers is a big part of any beta test. From recruiting, to selection, to thanking them at the end, you want to make sure that your emails are getting through. Otherwise, you run the risk of your testers missing out on important information as your emails languish in spam, and you get more frustrated with their lack of response.
