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Beta Testing Psychology

Building a Rewarding Testing Experience: Before Your Test Begins

Test Planning

This is the first installment of our three part series about building a rewarding testing experience. In order to maximize the engagement of your beta testers, you need to incentivize them to participate in your beta test. A big part of incentivizing your testers is creating a naturally rewarding beta testing experience that makes them […]

The 6 Different Types of Testers in Your Beta Program

Test Management

Understanding beta tester motivation is critical to the success of your beta test. In order to engage your beta testers and get the most feedback from them, you need to understand what’s driving them to be part of your beta test. If you understand why your testers are volunteering their time to your test, you […]

New Kit for Building Your Beta Test Incentives Strategy

Content Release

A fundamental part of every beta test is rewarding your testers for their contribution to your product’s development. How you reward your beta testers will have a significant impact on the success of your beta program. A solid incentives strategy will keep your testers contributing throughout your project and leave them feeling valued. A weak […]

Free Kit for Finding and Recruiting Great Beta Testers

Content Release

The success, or failure, of every beta test relies heavily upon its team of beta testers. The right group of testers can provide a fire-hose of quality feedback with minimal time investment. On the other hand, the wrong testers will provide virtually nothing of value — despite endless begging and pleading on your end. Even […]

What Motivates Our Beta Testers?

Test Management

There are a lot of great reasons people become testers. Your testers could be tech early adopters, avid users of your product, or potential customers who happened to come across your beta announcement. We’ve long advocated that the best testers are the ones that are there because of an interest in making your product better, […]

Rewarding Your Beta Testers with Incentives

Test Closure

As you might expect, beta testing incentives are a popular topic. In fact, “incentives” is one of our most common Google search keywords. Testers want to know what they get for participating in betas, and companies want to know what’s appropriate to offer them. As it turns out, being conscientious about your approach to incentives is very smart. There are several key things that companies need to be aware of when it comes to rewarding their testers. We talked about many of these issues in our free eBook, 100 Tips for Better Beta Tests, but they’re important enough to warrant a second look in the blog.

5 Great Reasons People Become Beta Testers

Test Management

There’s a common misconception that beta testers are motivated to participate solely to receive a free product in the process. While it’s true that this is a common motivation (and generally one you should avoid in your recruiting process), there are other, far better reasons why people best test. Understanding these can help you pick better testers, and ultimately increase your participation substantially.

Two Questions to Ask Every Beta Applicant

Test Launch

There are two simple questions that you can ask your beta applicants that will get you 80% of where you need to be to pick the absolute best beta test candidates from any pool of applicants.

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