Blog Posts Tagged Beta Tester Motivation

New Kit for Building Your Beta Test Incentives Strategy

A fundamental part of every beta test is rewarding your testers for their contribution to your product’s development. How you reward your beta testers will have a significant impact on the success of your beta program. A solid incentives strategy will keep your testers contributing throughout your project and leave them feeling valued. A weak […]

What Motivates Our Beta Testers?

Test Management

There are a lot of great reasons people become testers. Your testers could be tech early adopters, avid users of your product, or potential customers who happened to come across your beta announcement. We’ve long advocated that the best testers are the ones that are there because of an interest in making your product better, […]

What You’ll Find in Our Beta Management Guide

Content Release

Last week we launched our What You Need to Know Series. Each chapter of the series will cover a different type of beta test, and its challenges, goals, and benefits. Our ultimate goal is to combine these chapters into a book that our readers can use to run almost any kind of beta.

Mike Fine Visits The Startup Slingshot

Events

Our Director of Client Services and resident Beta Testing Guru, Mike Fine, was a recent guest on The Startup Slingshot, where he gave a video interview on beta testing recruitment, motivation, and more. If you’re not familiar with the site, The Startup Slingshot is a great online resource for entrepreneurs, with videos and articles on a wide variety of topics that help startups achieve better results. We recommend checking it out.

Rewarding Your Beta Testers with Incentives

Test Closure

As you might expect, beta testing incentives are a popular topic. In fact, “incentives” is one of our most common Google search keywords. Testers want to know what they get for participating in betas, and companies want to know what’s appropriate to offer them. As it turns out, being conscientious about your approach to incentives is very smart. There are several key things that companies need to be aware of when it comes to rewarding their testers. We talked about many of these issues in our free eBook, 100 Tips for Better Beta Tests, but they’re important enough to warrant a second look in the blog.

5 Great Reasons People Become Beta Testers

Test Management

There’s a common misconception that beta testers are motivated to participate solely to receive a free product in the process. While it’s true that this is a common motivation (and generally one you should avoid in your recruiting process), there are other, far better reasons why people best test. Understanding these can help you pick better testers, and ultimately increase your participation substantially.

Two Questions to Ask Every Beta Applicant

Test Launch

There are two simple questions that you can ask your beta applicants that will get you 80% of where you need to be to pick the absolute best beta test candidates from any pool of applicants.

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