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Delta is the next generation of beta testing, leveraging Centercode technology to automate time consuming tasks while increasing user engagement and test results.
What is delta testing and how are tech leaders using it to deliver customer insights throughout agile development? This guide has all the answers.
Guest author Chip Duval compares building a beta tester team to assembling an NBA dream team like the 23–24 Celtics.
Who performs beta testing? End users test the product, providing valuable feedback to enhance the product experience.
Beta testers not only improve products but also act as advocates, making them valuable even after launch.
It's no secret that customer loyalty is crucial for any business. Not only is it more cost-effective to retain existing customers, but loyal customers also tend to spend more and recommend your company to others.
By taking the time to properly screen applicants and build a strong recruitment strategy around your test goals, you can not only ensure the success of your beta test, but also maximize the overall value and usefulness of your product.
Incentivizing beta testers can not only increase the number of participants, but also the quality and depth of their feedback.
By including brand evangelists in your beta tests, you’re boosting the impact of your projects while strengthening the bonds with your community. But what is a brand evangelist? And how can you recruit them into your tests?
Great beta testers have a combination of personal characteristics and skills that make them effective at testing and providing valuable feedback on a product.
Most companies recognize the value that beta testers bring to an organization before product launch, but that's just the tip of the iceberg. The value that lies beneath the water line expands far beyond what you see on the surface.
In this episode of the Delta Huddle podcast, we discuss the importance of building brand evangelism within your user testing programs.
Great beta testers share many of the same commonalities, making them a very valuable part of the product development process. Here is an infographic explaining some of the desirable traits to look for in your beta testers.
Most companies recognize the value that beta testers bring to an organization before product launch, but that's just the tip of the iceberg. The mass that lies beneath the water line expands far beyond what you see on the surface.
If the Customer Validation platform is the skeleton, Betabound is the beating heart of Centercode. Every day, members of our 200,000+ tester network are putting their time and energy towards helping our customers build spectacular products. Leading the collaboration between our tester community and our customers is the Betabound Team. From expanding and diversifying the […]
Imagine this: you have two groups of 100 testers. You give them the same product. You ask them to report back on their findings. Would their answers be the same? Well, that depends on who the testers in those two groups are. It also depends on what you ask them. Those aspects show the difference […]
Beta Test success or failure is heavily impacted by its team of beta testers. If you’ve ever run a Beta Test with unqualified or disengaged test participants, then you know firsthand how their input (or lack thereof) squanders your resources and skews your results. By the same token, enthusiastic testers that accurately reflect your target […]
