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Delta is the next generation of beta testing, leveraging Centercode technology to automate time consuming tasks while increasing user engagement and test results.
What is delta testing and how are tech leaders using it to deliver customer insights throughout agile development? This guide has all the answers.
I’m exceptionally proud to announce the latest release of the Centercode platform, which is a huge step forward in advancing its customer validation capabilities. This release focuses on the two extreme spectrums of the customer testing process — the beginning, with a highly flexible user onboarding system, and the end, with a whole new approach […]
The above image shows just a small portion of our office Lego board, which the Centercode team uses to plan and stay on top of all the beta tests that we run throughout the year. Managing a single beta test can be difficult, but if you’re running multiple beta tests at once, things can easily […]
As part of a team that helps develop pre-release testing strategies for everything from new mobile games to smart baby monitors, I’ve seen my fair share of challenges when figuring out the best way to gain customer validation for a new product. Personally, this is one of my favorite things about working at Centercode — […]
Running a successful beta test isn’t easy, but it doesn’t have to be overwhelming either. Emily Hossellman, Centercode’s director of marketing, guest stars on Pragmatic Marketing’s podcast to talk about some of the essentials and best practices of running a successful beta test.
Note: This is the second part of our spotlight on the most recent episodes of HBO’s “Silicon Valley”. If you haven’t yet, read part one: HBO’s “Silicon Valley” Shows Us Exactly Why You Need to Run a Decent Beta. If you’re continuing on, spoiler alert! Sunday night’s episode of “Silicon Valley” had Richard ready to […]
Did you miss this webinar? Not to worry — you can still download a recording of the webinar to watch later or share with your colleagues! Perhaps the most important aspect of any beta test is recruiting the right testers to use your beta product. After all, these testers will be tasked with volunteering their […]
The first step to running a successful software beta test is having a thorough plan in place. While you won’t be dealing with issues such as shipping and tracking devices as you would in a hardware test, software beta tests have their own challenges. From preventing software piracy to recruiting testers with the right system […]
Having the right tools and expertise to run a beta test is only a piece of the puzzle. You also need targeted beta testers to try out your product and provide feedback. At Centercode, we have a growing community of over 100,000 profiled beta testers called Betabound. We use this community to find the perfect […]
Let’s be honest, recruiting the right testers for your beta test isn’t the easiest thing in the world, especially if it’s your first time. Being able to know what makes a good tester and how to properly structure your recruitment strategy takes some practice. So it’s entirely possible that you’ve reached the end of your […]
Recruiting testers to a beta test is one of the biggest challenges beta managers face. After spending months getting a beta product off the ground, the last thing a beta manager wants to do is spend lots of time recruiting candidates to their test. Luckily, social media is a great tool for quickly recruiting quality […]
When you announce a beta test, you’ll likely get many more applicants than you actually need to participate. So, you’ll need to decide which candidates would be the best testers for your project, and there are many good attributes that you’ll first want to look for. These traits include things such as clear communication, enthusiasm […]
When finding and recruiting the right group of people to beta test your product, there are a number of positive character traits and behavioral tendencies that you’ll want to look for. We’ve discussed many of these traits before, both on our blog and in our Beta Tester Recruitment Kit. While it’s good to focus on […]
This is the first installment of our three part series about building a rewarding testing experience. In order to maximize the engagement of your beta testers, you need to incentivize them to participate in your beta test. A big part of incentivizing your testers is creating a naturally rewarding beta testing experience that makes them […]
Getting the right people to apply for your beta test is no easy task. You have to balance enticing potential testers with maintaining confidentiality. You have to excite them without giving too much away. You need to communicate what it means to be a beta tester for you while tempting them with the rewards of […]
As part of your beta recruitment strategy, you’re going to need to develop a way to qualify your testers. This may sound like a simple task, but the truth is that it can be extremely difficult to round up the right people. Not everyone who displays interest in your test is going to be a […]
