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Beta Test Objectives

How to Set Clear Objectives for Surveys in Beta Testing

Test Planning

Boost your beta testing success with survey goals that drive actionable insights and save time.

3 Reasons Why You Shouldn’t Combine Customer Test Methods

Test Strategy

When it comes to running a Customer Validation test, many professionals convince themselves that they can net all the results they need with one research methodology – trying to “kill two birds with one stone.” But combining Alpha, Beta, and Field Testing methods into a single test where actually two, even three different tests are […]

You Can’t Hide a Bad Product Behind Paid Reviews

Test Planning

Research shows that 61% of customers read online reviews before making purchase decisions, and having a slightly higher star rating can mean dramatically higher sales for products. So it’s no surprise that companies have started paying a lot of attention to their online product reviews. This week Amazon announced a major change to their review […]

Webinars on Competitive Testing and Goal Setting

Events

Did you miss these webinars? Not to worry — you can still download a recording of the Setting the Right Goals for Your Beta Test webinar and watch the How Betas Give You a Competitive Edge webinar on Pragmatic Marketing’s website. Since it’s back to school season, we have a special treat for you — […]

The Key Beta Testing Objectives of Founders

Test Planning

For founders, running a beta test is a thrilling and terrifying time. You’ve put blood, sweat, and tears into making your idea into a real product and this is the first time that product is going to be hands of real customers. It’s the big moment where you’ll discover if people like your product as […]

How Long Should My Beta Test Be?

Test Planning

Read the updated version of this blog post. During the early stages of planning a beta project, one of the first questions people ask is, “How long should my beta test be?” Usually, this question is followed by, “How many beta testers do I need?” While it’s understandable that scoping the number of testers and […]

The Key Beta Objectives for Support Managers

Test Planning

For support managers, your ultimate goal is the make sure that your customers get the most out of their experience with your product. A beta test can help get your team, your processes, and your documentation ready to handle that task. To get the most out of your beta test, however, you need to set […]

The Key Beta Objectives for Quality Managers

Test Planning

Quality managers can get a lot of value out of the beta phase of product development. It’s a great chance to identify bugs, test a product’s compatibility, and really see how the product fares in the wild. If you’re a quality manager that’s been tasked with running a beta test for your product, you need […]

The Key Beta Objectives for Usability Engineers

Test Planning

Identifying your objectives is the first step down the road to a successful beta test, and every person (and job title) will have a different list of objectives for their beta. So, to continue on with our Beta Testing Objectives series, today we’ll be exploring the common beta testing objectives for usability engineers. Usability engineers […]

So You Announced Your Product at CES — Now What?

Test Planning

At the Consumer Electronics Show (CES) this month, we saw technology companies of every size and shape converge to show off their new products. Each day was filled with flashy demos and big announcements about new cutting-edge products. The buzz about what the future of tech looks like was constant and exciting.

The Key Beta Objectives for Product Managers

Test Planning

No matter what role you play in the development of a product, at some point you may be tasked with running a beta test. To continue on with our blog series outlining the various objectives people in different roles have during a beta test, this week we’ll be outlining the specific objectives that product managers […]

The Key Beta Objectives for Marketing Managers

Test Planning

Since beta testing is one of those tasks that may be handled by a number of different people within a company, it can have a number of different objectives. While every beta test will have the core goal of polishing up a product prior to launch, the other objectives will vary greatly depending on who […]

Determining Your Beta Testing Objectives

Test Planning

One of the most unique aspects of beta testing is the wide variety of different objectives it can achieve compared to other forms of product testing. This flexibility is part of what makes beta testing so valuable, but it can also make beta challenging as you try to decide which objectives to focus on during […]

6 Goals of Public Beta Tests

Test Planning

Planning a public beta test starts with deciding what you want your beta to achieve. Like private beta tests, public betas can be designed with a wide variety of objectives in mind. How you approach your public beta test will very much depend on your primary and secondary goals, since your goals effect everything from […]

Announcing our Free Hardware Beta Planning Kit

Content Release

Like all projects, a successful beta test begins with a well-developed plan. Our objective is to make that planning easier by offering resources built on our 10+ years of experience in beta management. One important lesson we’ve learned is that creating a hardware beta plan is decidedly different from creating a software beta test plan. There are subtle nuances in areas like budgeting and product distribution and completely new problems like acquiring beta hardware and replacing defective units. We’ll help you prepare for all of them.

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