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Beta Test Goals

The Risks of Running a Public Beta Test

Test Launch

Public (or “open”) beta tests have become incredibly popular in recent years as big companies have added large public beta tests into their development processes. The increased buzz and excitement about an upcoming launch that often comes with a public beta test can certainly build momentum around a product. But, as some companies can attest, […]

Determining Your Beta Testing Objectives

Test Planning

One of the most unique aspects of beta testing is the wide variety of different objectives it can achieve compared to other forms of product testing. This flexibility is part of what makes beta testing so valuable, but it can also make beta challenging as you try to decide which objectives to focus on during […]

6 Goals of Public Beta Tests

Test Planning

Planning a public beta test starts with deciding what you want your beta to achieve. Like private beta tests, public betas can be designed with a wide variety of objectives in mind. How you approach your public beta test will very much depend on your primary and secondary goals, since your goals effect everything from […]

7 Keys to a Successful (and Sane) Beta Test

Test Management

Running a great beta test isn’t easy. The timing is terrible, resources are often limited, and it involves getting a bunch of customers to use a buggy product. All of this can test your sanity during an already intense time. We put together a couple quick tips that can help you keep your sanity while getting the most of your test.

New eBook for Product Managers

Content Release

Beta testing is often dumped on the plate of an already busy product manager during the hectic weeks before a product launch. To make matters worse, companies rarely have the tools and processes in place to run an effective beta test. As a result, beta ends up feeling more like a necessary evil that needs to get checked off of the list, rather than a valuable contribution to product development.

5 Big Picture Beta Test Planning Tips

Test Planning

With the release of our software and hardware beta test planning kits, there’s been a lot of focus on beta planning details recently. So we thought this would be a good time to step back and take a look at the big picture. After all, what good is all that time spent on planning if you can’t see the forest for the trees? These five big picture tips, taken from our free resource 100 Tips for Better Beta Tests, will help you approach beta planning with the necessary perspective.

Announcing our Free Hardware Beta Planning Kit

Content Release

Like all projects, a successful beta test begins with a well-developed plan. Our objective is to make that planning easier by offering resources built on our 10+ years of experience in beta management. One important lesson we’ve learned is that creating a hardware beta plan is decidedly different from creating a software beta test plan. There are subtle nuances in areas like budgeting and product distribution and completely new problems like acquiring beta hardware and replacing defective units. We’ll help you prepare for all of them.

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