Test Strategy Blog Posts

The Five W’s of Field Testing

In last week’s webinar, we showed you how to run efficient Field Tests and how this last stage in

The Five W’s of Beta Testing

In part three of our Customer Validation webinar series, we discussed Beta Testing and the importance of assessing customer satisfaction with your entire product experience. If you missed the webinar, here are the major takeaways to help you plan and run an effective Beta Test. What is Beta Testing? Beta Testing is the second (and […]

The Five W’s of Alpha Testing

Test Strategy

Most companies run Beta Tests, but it’s important to fix critical real-world issues before putting your products in the hands of Beta users, and eventually your customers. Alpha Tests provide an opportunity to get your products into real user environments with technical users who can help you identify and prioritize bugs. Here’s a rundown of […]

Alpha vs. Beta Testing

Test Strategy

In the past we’ve witnessed some confusion regarding the key differences between the Alpha Test and Beta Test phases of product development. While there are no hard and fast rules, and many companies have their own definitions and unique processes, the following information is generally true.

How Long in Advance Should Beta Testers Be Recruited

Test Strategy

Recruiting beta testers for a test can be like planting seeds in the desert. Just as seeds need water and fertile soil to grow and thrive, beta testers need the right conditions to be able to fully engage with the product and provide valuable feedback.