Test Strategy Blog Posts

How Dogfooding Improves Company Culture with Involvement and Collaboration

Executive teams invest their hearts and souls into building an environment, a vibe, and a workplace culture that not only attracts new talent, it also keeps employees from looking elsewhere. But, when I say “culture” did you immediately think ping pong tables, sushi chefs, baristas and nap pods?

3 Tips to Recession Proof Your Products

Test Strategy

Looking for ways to recession proof your products? Check out these three tips on how to create products that support your business, even during down times.

Eat Your Own Dog Food: Software Testing

Test Strategy

In Spring of 2021, Centercode's biggest release yet was imminent and it was finally time to gather customer feedback. Coincidentally, the release included an entirely new framework, Delta testing, built to capture actionable feedback from testers with minimal effort.

5 Agile Principles for Evolving Your User Testing

Test Strategy

We live in a world where the tools and services we use every day are in a constant state of improvement. Not only do our favorite devices improve massively with each new release, so does the software that powers them.

3 Departments Who Need Your User Testing Results

Test Strategy

There are countless benefits to having a successful user testing program. Being able to confidently bring new products to market and mature existing products is where the key business value lies.

The One Little Secret for Optimizing Your Tester Engagement

Test Strategy

Imagine you're running a marathon. At first, you're bursting with energy — you've been waiting for this! You feel like you could run forever!

Ask the Expert: Should You Run User Tests Over the Holidays?

Test Strategy

Should you plan to launch a user testing project over the holidays? In this installment of Ask the Expert, Centercode's Sr. Test Manager Mike Fine talks about the oft-debated holiday test launch: when it works, when it doesn't, and what you should expect from your testers.

Why You Should Open Your Alpha Tests to Your Customers

Test Strategy

Alpha testing is a critical part of getting ready for your product launch. It generally starts when your product is 60% feature-complete: stable enough to work in the real world, but still needs fine-tuning before it's ready for customers.

Delta Testing for Product Iteration

Test Strategy

The market for connected devices and other technology is more competitive today than it's ever been. Companies know that it's not enough to get their product off the shelves.

Delta Testing for Product Release

Test Strategy

Beta, field, and user acceptance testing have the same overall goal in mind: to gather real-world feedback and improve products before launch. But while the majority of companies include customer tests, companies relying on traditional user testing practices experience varying degrees of success.

Delta Testing for Dogfooding

Test Strategy

It's easy to find a company that has some sort of dogfooding or employee testing program. But it's much more difficult to find one whose program delivers actionable user insights derived from co-worker product use — unlike those companies using delta testing tools and practices.

Delta Testing for Competitive Product Analysis

Test Strategy

Competitive testing is a use case in delta testing that lets you research and test competitors' products with their customers (i.e., your potential customers).

4 Common Delta Testing Use Cases in Product Development

Test Strategy

Delta testing is user testing automation. Like beta, field, UAT, and other fields of user testing, it generates feedback by getting functioning products into the hands of targeted users and giving them time to absorb and adopt the products out in their real-world environments.

The #1 Mistake to Avoid When You’re Writing Surveys

Test Strategy

Here you are, running another Customer Validation (CV) survey. Your survey is packed full of questions that will yield meaningful product insights, like “What issues are you encountering?” and “What do you like most about the product?” You’ve scanned for signs of psychological bias. You’ve recruited targeted survey-takers, participation is high, and feedback is rolling […]

5 Tips for Cleaner, More Relevant Survey Data

Test Strategy

Survey data is a crucial tool for understanding your target market’s attitudes. In a Customer Validation (CV) project, it gives much-needed context to the issues, ideas, and praise submitted by your testers. It also helps you make decisions with lots of measurable information about your customers’ feelings of their experiences. That’s why so many people […]