Not too long ago, the most advanced piece of technology in most living rooms was the TV. Now there are streaming devices, smartphones, hubs, smart lights, and countless others. They all need to work with each other as well as the apps and software that go with them.
As the technological landscape becomes increasingly more complex, there’s more pressure on hardware products to work flawlessly in countless different environments and configurations.
At the same time, customers are expecting more and more from the devices in their daily lives. They’re demanding products that are intuitive and quick to set up. When they run into questions, they expect the answers to be at their fingertips.
To make things even more challenging, the spotlight on these product launches has never been brighter. Buzz around promising new products can create hype, and if a company doesn’t deliver, it can sink a brand.
This creates a perfect storm for companies looking to release a hardware product into this dynamic environment. Join us on Thursday April 28th at 11:00 am PDT as we dive into these challenges and how beta testing can help mitigate this risk.
We’ll discuss:
- How to plan your beta test
- What objectives you can achieve
- How to encourage high participation from your testers
- What to do with the data after your beta test is over
Launching a high-quality product in today’s technology ecosystem is no easy task. This advice will help you validate your product so you can launch with confidence!
