AUTHOR

Kelliann Longacre

Announcing the 2020 Virtual Customer Validation Conference

Events

The live event is over, but the keynote, interviews, and best-practice sessions from Delta ’20: The Virtual Customer Validation Conference are available to watch on-demand! It’s back — and this time, it’s exclusively online! We’re excited to announce the Virtual Customer Validation Conference, happening on April 7 – 9, 2020. This free, online event will […]

The Five W’s of Field Testing

Test Strategy

In last week’s webinar, we showed you how to run efficient Field Tests and how this last stage in

Check Out These Upcoming Centercode Events!

Events

We’ve got some exciting events coming up in the next few months. From networking events to webinars and conferences, we’re hitting the ground running to spread the word and teach product teams about Customer Validation. Join us at one of our webinars and let us know if you’ll be at any of these events. We’d […]

The Five W’s of Alpha Testing

Test Strategy

Most companies run Beta Tests, but it’s important to fix critical real-world issues before putting your products in the hands of Beta users, and eventually your customers. Alpha Tests provide an opportunity to get your products into real user environments with technical users who can help you identify and prioritize bugs. Here’s a rundown of […]

Catch Us at an Upcoming Event!

Events

With summer coming to an end, event season is back in full swing and the Centercode team is ready to hit the road! In September we’ll be traveling up and down the California coast meeting with customers, sharing Customer Validation best practices, and helping teams get ready for their next big product release. In addition, […]

Webinar on What is Customer Validation

Events

Did you miss this webinar? Not to worry — you can still download a recording of the webinar to watch later or share with your colleagues! In today’s world, technology products succeed or fail faster than ever before. Users want a product that not only adds value to their everyday lives, but creates a delightful, […]

Advice for Validating Alpha and Beta Products From Our Recent Webinar

Events

Last week our Director of Marketing, Emily Hossellman, joined the folks at Product Collective for a live Q&A webinar on validating Alpha and Beta products. Over 280 people registered for the webinar and we received a ton of great questions about Customer Validation, so we thought we’d take a minute to share some of them […]

Webinar on Validating Your Alpha and Beta Products

Events

Did you miss this webinar? Not to worry — you can still download a recording of the webinar to watch later or share with your colleagues! Get your questions ready! Our very own Director of Marketing, Emily Hossellman, has been asked to be a guest speaker on Product Collective’s Product Lunch webinar July 19th at […]

Come See Us at Enterprise UX

Events

The Centercode team will be heading to San Francisco June 8th and 9th as a proud sponsor of Enterprise UX where we’ll be showcasing our customer validation management solutions. The event brings together designers, engineers, developers, and product managers to discuss innovations in enterprise software user experience. This year’s event will focus on four themes: […]

CEO Luke Freiler to Speak at the CONNECTIONS Conference

Events

For the second year in a row, Centercode is headed to the Park Associates’ CONNECTIONS Conference May 23rd-25th in San Francisco, CA! Bringing together market research, analysis, and industry insight, CONNECTIONS continues to stand out as the premier connected home event, hosting over 700 executives and thought leaders in the IoT industry. This year’s presentations […]

6 Reasons Companies Don’t Beta Test Their Products

Product Development

We talk with product development teams every day about beta testing. While most are on board with the necessity for beta testing, many companies have excuses ready for why they haven’t beta tested their products in the past. You’ve probably run into this reasoning in your career as well, and since one of our goals […]

How Beta Testing Benefits Different Departments

Test Management

Everyone knows that a great beta test will catch bugs and product issues prior to launch. But did you know that beta testing impacts more than just the development of the product? By leveraging customer feedback and data with different departments in your organization, you can easily solidify the value of your product, refocus your […]

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