AUTHOR

Jennifer Bakos

What Needs to Be in Your Beta Plan

Test Planning

Every successful beta test starts with a great plan. Our software and hardware beta test planning kits are designed for larger teams with dedicated resources to get their beta test off the ground. So we wanted to share the very basics of what needs to be in your beta test plan — designed for smaller […]

Giving Your Testers a Warm Welcome

Test Launch

Managing a beta test is like hosting a dinner party. Your beta testers are your guests and it’s your responsibility to make them feel welcome and at home so that they’re comfortable creating conversation with others, or in your case, sharing their honest feedback about your beta product. So, it’s important to start your beta […]

Keeping Your Community Engaged Between Beta Tests

Community Management

Keeping your community engaged between tests is similar to dating. You want to ensure you had a great last date (your last test) so that you can look forward to future dates. But you don’t want to seem too needy or desperate between dates, so you have to maintain a balance. For the purposes of […]

Don’t Be Afraid to Call it ‘Beta’

Test Planning

Being in beta isn’t bad. In fact, it’s an exciting (and necessary) step towards a successful product launch. Every day, product developers request their beta tests to be featured on Betabound, which is Centercode’s community of 150,000 beta testers. One of the requirements of being featured on Betabound is for a product’s website to identify […]

10 Reasons Why Your Recruitment Failed…and Why It Didn’t Have To

Test Launch

Let’s be honest, recruiting the right testers for your beta test isn’t the easiest thing in the world, especially if it’s your first time. Being able to know what makes a good tester and how to properly structure your recruitment strategy takes some practice. So it’s entirely possible that you’ve reached the end of your […]

6 Good Beta Test Incentives Options (and 3 to Avoid)

Test Planning

Last week, we discussed how to determine if your product would make a good incentive for your beta testers. As you discovered, giving your testers the product as their reward isn’t always feasible or sufficient. This week, we’ll take a look at other incentives you can give to your tester team if your product isn’t […]

What to Consider When Planning Your Beta Test Incentives

Test Planning

Think of beta test incentives as the proverbial carrot on the stick for your testers. Since beta testers are (almost always) unpaid volunteers, incentives are key to encouraging them to see your test through to the end. Picking the best incentive, however, can be a challenge. The goal is to give testers something they actually […]

Using Social Media for Beta Test Recruitment

Test Launch

Recruiting testers to a beta test is one of the biggest challenges beta managers face. After spending months getting a beta product off the ground, the last thing a beta manager wants to do is spend lots of time recruiting candidates to their test. Luckily, social media is a great tool for quickly recruiting quality […]

Crafting a Strong Beta Test Proposal

Test Planning

Beta testing is an exciting phase for any product, but convincing your management team to run a beta test can be tricky — especially if you feel like you’re the only one advocating for beta testing. The key is to build a well-researched, objective, and comprehensive plan to present to your key decision makers. Below […]

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