AUTHOR

Farrha Khan

Why You Should Include Feature Requests as a Feedback Type

Test Planning

Beta is often the earliest opportunity potential customers have to use your product, and it’s a great opportunity to collect their ideas beyond the usability aspects of your product. While bug reports and surveys are essential to every beta test, feature requests can play a vital role as well. Unfortunately, many product teams are hesitant […]

Different Ways to Invite People to Your Beta Test

Test Planning

One of the challenges of recruiting beta testers is eliciting interest from potential candidates. One way you can do this is by ensuring you have an attention-grabbing way to invite people to your beta test. Beta testers should represent a good spectrum of your product’s target market. With this in mind, you really need to […]

The 3 Elements of Recruiting Testers

Test Planning

Getting users into your beta test is often one of the first big challenges of preparing to run your beta test. Once you’ve figured out who your ideal tester is (which should represent a diverse range of your target market), you’re going to have to start thinking about how you plan to onboard them into […]

Our Most Popular Beta Testing Resources of 2016

Content Release

Beta testing can be daunting, so throughout the year we publish valuable tools and resources that can help ease many of the challenges. From blog posts and case studies to in-depth whitepapers and eBooks, we provide customer validation advice and best practices for companies big and small, no matter what product you’re launching. So if […]

The Travel Industry Dives into Wearable Tech at CES 2017

Events

The new year is here, and with it comes CES 2017. The Las Vegas-based expo holds the reputation of being the place to see what the future of tech might look like. As expected, hundreds of different wearables, home automation and IoT products, eye-popping smart TVs, and drones of every type and shape have taken […]

The Top Challenges Facing the Beta Testing Industry

Test Management

Customer validation is a crucial stage of the product development lifecycle, but we’ve found that the beta testing industry across the board is still in its infancy. Between a fragmentation in the terminology used for this type of testing and no standard for who is in charge of these tests within a company, there are […]

Webinar on Beta Testing Hardware Products

Events

Did you miss this webinar? Not to worry — you can still download a recording of the webinar to watch later or share with your colleagues! With CES 2017 just around the corner, companies of every size and shape are preparing to announce their new products at the biggest tech event of the year. But […]

Come Meet with Us at CES 2017

Events

Centercode is heading to Las Vegas, Nevada for the biggest tech event of the year: CES 2017! Hosted by the Consumer Technology Association, CES 2017 will be held from January 5-8. Celebrating its 50th anniversary, the show is again set to be abuzz with tech companies of every size and shape showcasing their latest products […]

Human vs. Bot Testers

Test Planning

Testing your product before launch and collecting pre-release user feedback is a crucial part of the product development lifecycle. However, one question we’ve seen come up in the industry in recent years as automated testing becomes much more powerful is if human testers are needed for this type of testing anymore. If you’re trying to […]

The Different Roles in Charge of Beta Testing

Test Management

A few months ago, we conducted a survey of professionals from over 260 companies to gain a better understanding of the customer validation industry. While all of the respondents played some role in their company’s beta program, 50% of them said they are directly involved with managing the actual testing. To get a better understanding […]

Beta Testing Q&A on the Pragmatic Marketing Live Podcast

Test Management

After our recent webinar on using beta testing to give your product a competitive edge, the Pragmatic Marketing team invited our own Emily Hossellman onto their podcast to answer some follow-up questions.

What’s in a Name? Fragmentation in the Beta Testing Industry

Test Management

To gain a better understanding of the Customer Validation industry, we conducted an industry survey of professionals from more than 260 technology companies. The results of the survey have helped us identify trends of where companies are succeeding and struggling with their Customer Validation programs. We specifically asked if the respondent’s company collected feedback from […]

Webinar on the ROI of Beta Testing

Events

Did you miss this webinar? Not to worry — you can still download a recording of the webinar to watch later or share with your colleagues! There’s no doubt that well-run beta tests play a significant role in the development of any new product. It can have an enormous impact on the success of your […]

Centercode’s 2016 Industry Report on Beta Testing

Content Release

As the leader in beta test management and solutions, we conducted a survey of professionals from over 260 technology companies to dive deeper into how the industry collects and uses customer feedback before product release. With the results in and analyzed by Centercode’s research team, we’re releasing the Beta Testing Industry Survey Report 2016.

Increase Tester Participation By Setting the Right Expectations

Test Management

Consistent tester participation is one of the biggest challenges of beta testing. In speaking with various companies, we’ve found that the industry standard for beta test participation commonly sits around 30-40%. This means only a third of participants are contributing the bare minimum of what’s expected of them. While this participation statistic may be discouraging, […]

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