Blog Posts by Adam Wright

Centercode Acquires Customer Feedback Solutions

We’re very excited to announce Centercode’s acquisition of Customer Feedback Solutions (CFS, custfeedback.com), a New York-based provider of beta test and feedback management solutions. The executive team at CFS felt that Centercode was a great fit based on our industry knowledge, comprehensive offering, and experience in supporting, complex web-based applications and the needs of their customers.

Dealing with Critical Bugs at the Beta Stage

Test Management

When you encounter a critical issue in a beta test, things can get out of hand quickly. Your testers are demanding results, your developers are demanding data, and your marketing people are demanding reassurance. What you need is a reliable series of steps to help you maintain control of your beta and reduce the heat you’re feeling. So, we’ve developed something called the ICEGAP protocol for just this situation.

Reaping the Rewards of Active Beta Management

Test Management

If you want to run an effective beta test, being active and engaged every day is crucial. It can be tough if beta management isn’t your full-time job, but it’s hard to argue with the increased feedback and participation you’ll see from being that involved. And nobody wants to be the person who let critical bug reports go unnoticed for a few days. Luckily, we’ve got some helpful tips to get as much as you can from the time you have to participate.

Sharing Beta Test Data in Your Organization

Test Closure

If you ever find your beta program encountering resistance, take a look at where it fits in the big picture. No man is an island, and the same goes for beta programs. The more disconnected your work is from others, the harder it becomes to see the good you’re doing. But there’s one sure-fire way to get more recognition for your beta tests — sharing your test data with others. There are more teams that could benefit from it than you may realize.

Announcing our Beta Test Agreement Kit

Content Release

In the spirit of helping more companies run successful beta tests, we’re happy to release our first premium content offering — the Beta Test Agreement Kit. This free download introduces companies to the different agreements commonly used in beta testing, with ready-to-use templates of the actual documents and a detailed companion guide to help explain all the legal jargon.

Can a One-Week Beta Test Still Be Effective?

Test Planning

People frequently ask us if there’s a minimum length for a beta test. Like many things in life, it depends. If there’s one constant, though, it’s that a one-week beta test is just too short. By understanding why that’s true, you’ll have a better idea of how long your next beta test needs to be. So, today we’re discussing 5 inherent challenges of a one-week beta test.

Using Beta Tests to Gather Marketing Data

Test Planning

Most people think beta tests serve one very specific purpose — ensuring product quality before you ship. Fixing bugs is important, but if your beta is designed with only that goal in mind, you’re missing out on opportunities to significantly improve the marketing of your product. We’re here to help, though, with four tips to generate valuable marketing data through your beta test.

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