Running a successful beta test isn’t easy, but it doesn’t have to be overwhelming either. Emily Hossellman, Centercode’s director of marketing, guest stars on Pragmatic Marketing’s podcast to talk about some of the essentials and best practices of running a successful beta test.
From avoiding some of the most common mistakes people make when planning or running a test to finding the right kind of testers for your beta program, Emily goes over what it takes to run an effective beta test.
So if you’ve ever needed a clear and concise beta testing overview for yourself or a colleague, this podcast, titled Beta Testing 101, will provide you with a great starting point.
You can listen below or head over to Pragmatic Live for more details.